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Performance marketing for growth-stage companies

Growth built on data, not guesswork.

Vayden Media is the growth partner for companies that need pipeline, not promises. We plan, launch, and scale paid media, SEO, email, and automation as one revenue system with a single scoreboard.

  • Senior strategists only
  • No long-term lock-in
  • You own every account

Running growth on the platforms that matter

Google AdsMetaGA4KlaviyoHubSpotShopify
Blended ROAS2.1x → 4.7xDTC ecommerceCPA-43% in 90 daysB2B SaaSFunnel CVR+68%MarketplaceSQL rate+52%FintechEmail revenue share31%Retail brandCAC payback4.2 → 2.6 monthsSubscription

The Vayden Framework

A growth system, not a bag of tactics.

Four stages, one operating rhythm. Every engagement moves through the same disciplined loop, so progress is visible and repeatable.

  1. Analyze

    We map your funnel, tracking, and unit economics before a dollar of media is spent.

    • Tracking and attribution audit
    • ICP and offer review
    • Opportunity sizing
  2. Acquire

    Launch the highest-leverage channels with creative and landing pages built to convert.

    • Channel and budget strategy
    • Creative angle sprints
    • Landing page alignment
  3. Optimize

    Weekly testing cycles push every metric toward target: CPA down, conversion up.

    • Structured A/B testing
    • Budget reallocation
    • Conversion rate programs
  4. Scale

    Compound what works across channels, audiences, and markets without breaking efficiency.

    • Scaling rules and guardrails
    • New channel expansion
    • Retention and LTV programs

What we do

Every channel, accountable to revenue.

Each service runs on its own playbook and reports to the same scoreboard: qualified pipeline and return on spend.

Email Marketing

Turn your list into a revenue channel that compounds month over month.

How it runs

  1. List health and deliverability audit
  2. Lifecycle flows: welcome, cart, win-back
  3. Campaign calendar with ongoing testing
Revenue from owned mediaLower acquisition dependencyHigher customer LTV

Google Ads (PPC)

Capture high-intent demand at an acquisition cost that holds up at scale.

How it runs

  1. Account audit and restructure
  2. Intent-mapped keywords and ad testing
  3. Weekly bid, budget, and query optimization
Less wasted spendCleaner attributionPredictable pipeline

Facebook & Instagram Ads

Creative-led paid social that finds buyers, not just browsers.

How it runs

  1. Angle research and creative sprints
  2. Structured testing matrix by audience
  3. Scale winners across placements
Stronger hook ratesDurable ROASA creative engine that learns

Search Engine Optimization

Own the searches your buyers make before they ever see an ad.

How it runs

  1. Technical and content audit
  2. Topic clusters mapped to revenue pages
  3. Authority building and digital PR
Compounding organic trafficLower blended CACA defensible moat

Marketing Automation

Systems that nurture, score, and convert leads while your team sleeps.

How it runs

  1. Customer journey mapping
  2. CRM and tooling integration
  3. Trigger-based sequences with lead scoring
Faster speed-to-leadHigher close ratesLess manual operations work

Conversion Rate Optimization

More revenue from the traffic you already pay for.

How it runs

  1. Research, heatmaps, session analysis
  2. Prioritized hypothesis backlog
  3. Always-on A/B testing program
Higher conversion ratesLower CPA on every channelValidated learnings

Lead generation systems and full-funnel strategy are built into every engagement, not sold as extras.

Why Vayden

The agency model, rebuilt around outcomes.

Most agencies sell activity. We sell accountability. Here is what that looks like in practice.

  • Performance first

    Every engagement starts with a number we agree to be judged on: pipeline, revenue, or cost per acquisition. Impressions never make the scoreboard.

  • Data transparency

    Live dashboards, full account access, plain-English reporting. You own every asset and every data point.

  • Fast execution

    First campaigns are typically live within two weeks, with a weekly ship cadence after that.

  • Revenue focused

    We optimize to cost per qualified opportunity and return on spend, not clicks or traffic.

  • Custom strategies

    No recycled playbooks. Your plan is built from your data, your market, and your margins.

  • Full-funnel thinking

    Acquisition, conversion, and retention managed as one system, because growth compounds when the whole funnel moves together.

Proof over promises

The numbers we get hired for.

Representative outcomes from recent engagements. Baselines, budgets, and timelines vary, so we set your targets together in the first 30 days.

0%

Reduction in cost per acquisition

B2B SaaS. Google Ads restructure plus landing page program, first 90 days.

0x

Blended ROAS, up from 2.1x

DTC ecommerce. Meta creative system plus email flows, six months.

+0%

Lift in funnel conversion rate

Marketplace. Fourteen-test CRO program across the signup funnel.

+0%

Increase in sales-qualified lead rate

Fintech. Lead scoring and nurture automation rebuild.

Representative engagement outcomes. Every program is measured against targets agreed in your first 30 days.

How engagements run

From first call to compounding growth.

A clear sequence with a named deliverable at every stage. You always know what is happening and what comes next.

  1. Step 1Week 1

    Discovery

    We audit your accounts, analytics, and funnel economics, then interview the people closest to your customers.

    Deliverable:Opportunity map
  2. Step 2Week 2

    Strategy

    Channel mix, budget plan, creative angles, and a measurement plan, all tied to the targets we agreed on.

    Deliverable:90-day growth plan
  3. Step 3Weeks 3-4

    Launch

    Tracking verified end to end, then campaigns, flows, and landing pages go live in priority order.

    Deliverable:Live campaigns
  4. Step 4Ongoing

    Optimization

    Weekly test cycles: budget shifts toward winners, creative refreshes, and conversion experiments.

    Deliverable:Weekly scorecard
  5. Step 5Month 2+

    Scale

    Proven winners expand across channels, audiences, and markets while retention programs protect efficiency.

    Deliverable:Compounding growth system

Client words

Teams that stopped guessing.

What it sounds like when marketing finally reports to revenue.

  • Vayden rebuilt our paid accounts and cut acquisition cost by a third in the first quarter. The reporting alone is worth it. For the first time I can see exactly where every dollar goes.

    Maya Castellanos

    VP of Growth, Brightpath (B2B SaaS)

  • They run our Meta ads, email, and CRO as one system instead of three silos. Revenue per visitor is up, and our team finally has a partner that moves as fast as we do.

    Daniel Okafor

    Founder, Halewood Supply Co.

  • Most agencies send decks. Vayden sends test results. Pipeline from paid search doubled in five months, and we understood why at every step.

    Priya Raghavan

    CMO, Corvex Systems

FAQ

Questions, answered straight.

If yours is not here, ask it on the strategy call.

Still deciding? Email hello@vaydenmedia.com and a strategist will reply.

Paid media usually produces a readable signal within 30 to 60 days, and meaningful efficiency gains inside a quarter. SEO and lifecycle programs compound over 3 to 6 months. On the strategy call we will give you an honest timeline for your specific baseline; anyone promising overnight results is guessing with your budget.

Next step

See what your funnel is leaving on the table.

Book a free 30-minute strategy call. We will review your current acquisition setup and you will leave with three specific opportunities, whether or not we end up working together.

Currently onboarding a limited number of new clients

Senior strategist on the call, never a closerThree opportunities you can act on immediatelyNo deck, no pressure, no obligation